An EDM is created for marketing and advertising purposes which is used for SIM banners or sent through mass emails. They usually are of image formats such as JPEG or PNG which could easily be embed in emails.
The EDM could contain the following but is not compulsory:
- Event name, details, date and time, location
- Registration information (link or QR code)
- Brief description about event and other details
An EDM should include a significant call-to-action.
Tools
These are some examples of tools used to create EDMs
- Canva#tool/canva
- Mailchimp#tool/mailchimp
- Adobe Photoshop#tool/adobe_photoshop
- Adobe Illustrator#tool/adobe_illustrator